1. The Economic Threshold: When Does Offset Beat POD?
Print-on-Demand prints books one copy at a time as orders arrive. While it eliminates warehousing risks, the unit cost remains static and high ($4.50 to $6.00 per trade paperback). Offset printing utilizes industrial printing plates; while plate setup carries upfront fixed costs, unit manufacturing costs plummet to $1.20 to $2.00 per copy at quantities exceeding 1,500 units.
Break-Even Rule of Thumb
If you anticipate selling 1,000+ copies within your first 12 months, offset printing delivers thousands of dollars in superior net profit margins compared to POD.